(Content Series | Integrated Campaigns)

Under Armour | Squad Life

UA’s Human Performance System is a 360-degree system focused on Training, Competition, and Recovery. So, based on the nature of failure and success, three best friend athletes gather to challenge themselves and each other to better specific personal records.

(3 video Doc-style series)

  • 5,985,990  MILLION TOTAL VIEWS & COUNTING

  • 81.73% AVERAGE VIEW RATE

In one month, the first episode has gained over 1 million more views than the most popular episode from last year's season.

Role & Responsibilities: Lead Video editor

  • Lead Video Editor for all three mini-documentary spots, guiding the overall editing process and stylistic elements.

  • Contributed to Campaign Theme & Messaging Development, supporting the creation of a cohesive narrative throughout the documentary series.

  • Collaborated with Art Director and Copywriters to create and refine visual assets, graphics, and .

  • Oversaw the Development, Organization, and Integration of graphics, ensuring consistency and alignment with the campaign’s vision.

Intuit: Quickbooks - Ready, Set, Goals

Get set for success! Discover everything you need to kickstart your own business journey in one engaging YouTube series that will leave you in stitches while you secure the bag. We've taken 25 dull and intricate business articles and transformed them into bite-sized nuggets of infotainment.

  • 390 total assets produced  (incl. variants 16x9, 4x5, 1x1)

  • 125 scripts. Shot in 2 days

  • Delivered in 3 month post production window

Role & Responsibilities: ACD, Video & Graphics Team

  • Over a 3-month period, I oversaw several editors and graphic designers from start to finish. This included the ingestion and organization of project setups, the development of a cohesive graphic look and style for over 390 assets, and the overall edit stylization leading to final delivery. Additionally, we created 5 animation videos from scratch under a tight deadline, ensuring high-quality results while meeting project timelines.

Under Armour 360

A content series that adds value to people's lives while simultaneously increase brand awareness about their training gear.

  • 10.8M YouTube Views

  • 400K IGTV Views

  • 80% Episode Watch Through Rate

  • 97+ Total Assets Delivered

Youtube Music - Queen

Mustache partnered with Youtube Music and Mass Appeal to create a platform that gave these fans not only a voice but a unique opportunity to be part of new official music videos for some pretty old songs. We call it “You Are The Champions.” Dancers. Musicians. Graphic artists. We received over 10,000 submissions from 121 different countries. And the videos themselves got over 4.3 million total views in the first 10 days from release.

  • 121 Participating countries

  • 10k submissions

  • 3 classic queen songs

A Kind Of Magic - Involving more than 120 countries, 2,733 visual artists, and over 10,000 total submissions, we've created a visually stunning music video that surpasses your expectations.

Dont Stop Me Now - Over 120 countries, 1822 dancers and 10,000 total submissions. This music video brims with the joy and passion of Queen's fans worldwide. It's an emotional experience that might bring tears to your eyes.

Bohemian Rhapsody - Over 120 countries, 5491 musicians and over 10,000 total submissions. DJ Earworm skillfully reconstructed the track using submissions from music enthusiasts worldwide, crafting a delightful fan masterpiece set to the classic song.